Imohiosen Patrick, DJ Neptune is undoubtedly one of Nigeria’s finest Disc Jockey. Having been able to transform from mixing other people’s beat to creating sounds himself. This is a lot of work for the Edo born A-list DJ.
He broke into the entertainment industry in 2001 as the in-house DJ of Raypower 100.5 FM, Lagos and then Beat 97.9 FM Ibadan after Urban FM.
DJ Neptune has also been performing as a DJ at top events, producing beats for his DJ album including the 123 Remix featuring MI, Naeto C and the late Da Grin.
Constant collaborations with other artistes in the industry is another thing he is known for.
One of such collaborations was in the song Wait which featured FlyBoy Inc label boss, Kiss Daniel. Self-Acclaimed Vado, the Great got teamed up alongside producer Jay Pizzle by DJ Neptune on the song.
Having delivered wonderfully on collaborations and features after breaking the jinx of the no collaborations policy of his former record label G-Worldwide boy Kiss had another collaborations on DJ Neptune’s Wait.
This was after teaming up with CDQ on ‘Gbayi’, Omawumi on ‘Me Ke’, Wizkid on ‘For You’ and ‘Lagos Daddy’, Sheyi Shay and DJ Neptune on ‘Surrender’ and The CAP Music boss; DJ Spinall on ‘Baba’ which are awesome sounds and a significant test of his flexibility.
Producer, Jay Pizzle on his own has a track record of producing fantastic beats including ‘Run Mad’ for Terry G, ‘Banana’ for Slyde and hit jam ‘Shake Body’ for Skales.
So nothing less was expected from him especially when you have DJ Neptune and Kiss Daniel on the vocals and he absolutely delivered the beat really. It was an impressive one harmonizing the sounds to drive the song.
However, same cannot be said of the top music acts’ delivery of the lyrics. You would ordinarily expect a lyrical masterpiece on such a banging beat but we didn’t get it.
The song which has all the same gained airplays and been on music chart of media houses suffers an absolute lack of direction and message.
It was made out of a constant repetition of lines and hooks which are interestingly not explicable.
The 3 minutes and 38 seconds song has the word ‘Nna’ repeated for a total of 32 times, ‘Nnenka Wait’ and ‘Inke’ mentioned for 26 times and 28 times respectively as well as other words supposedly of DJ Neptune’s Edo lingual origin.
This rendered the song devoid of substance asides Pizzle’s beat. It again raised the question of the degree of prominence that Nigerian music artistes give to the establishment and sustainability of an industry driven by content and messages and not just lyrical junks.
One would ask, did this lyrical error occur because of DJ Neptune’s inability to fully transfigure from a Disc Jockey to a proper singer. Or Kiss Daniel is still finding his way around with collaborations.
In any case, that is so much doubted, at least not after the success of other collaborations including the same DJ Neptune and Seyi Shay on ‘Surrender’.
Perhaps, we only experienced another perfect reflection of an industry where the beat reigns over the lyrical content?