Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.
Guitar, Piano, Ukelele, Violin, Saxophone, Cellos, Trumpets, Flutes, Drum, Xylophone, Trombones, Tambourine, Organs etc are all elements blended to produce amazing beats in Music.
While Music producer and artistes gives maximum prominence to the beat, it is somewhat disturbing that same cannot be said of the lyrical quality of the Nigerian pop music. Beyond The Vibes NG is set out on a mission to upon critical listening and assessment, analysis and review, bring out the message hidden in a layer behind the beats of Nigerian Music.
Many Nigerian Music artiste decides to forget the essence of Music as a means of affirming, preaching and re-configuring the psyche of the listener towards the right and away from the ills, a handful of them who does that have the message laced just a layer behind the beat of the music.
We therefore hold the mandate of bringing forth if at all there’s any, the message which the listeners of Music might have missed while enjoying the vibes in the beat of the music.
In so doing, we seek to;
- Remain the convergence point for top notch music analysis and qualitative review.
- Serve as a feedback mechanism to stakeholders in the music industry e.g music artiste, brand managers, producers, DJ, etc
- Restore sanity to the Nigerian music industry through consistent evaluation and proper appraisal of musical items.
- Facilitate the promotion of content and an amazing lyrically driven music production ecosystem in Nigeria
- Reconfigure the psyche of the typical Nigerian such as to place premium on intellectual musical delivery and not just mere lousy lyrical jargon.
You can join us on this mission by writing for us or advertising with us, you can also follow us on our social media handles especially Facebook, Instagram and Twitter.
For more enquiries, kindly fill our Contact Form below, let’s talk!